How to Collect Primary Research for Economics & Business Management EE
Most IB students assume “primary research” simply means sending out a quick survey. But IB examiners don’t reward generic data. They assess how well your research fits a real business problem and whether it directly supports your research question. This is where many students lose marks without noticing.
For Economics and Business Management EEs, strong primary data is non-negotiable. Your analysis is only as good as the information you collect. If your topic requires insights from a manager, sales patterns or operational details and you cannot access them the essay’s depth drops immediately.
In the UAE, students often struggle because large brands rarely share internal information. Corporate policies, confidentiality rules and approval layers make it difficult to get meaningful responses. That’s why selecting the right business from the start becomes one of the most important decisions in the entire EE process. For many families, this is also the stage where they begin seeking IB tutors in Dubai Silicon Oasis to avoid early mistakes.
How Students Can Collect Useful Primary Data That IB Actually Accepts
Start With a Business You Can Reach
The strongest EEs often come from small or medium-sized businesses where the owner or manager is willing to talk openly. In places like JVC, JLT or DSO, many cafe owners, fitness studios, car services, home businesses and retail stores respond positively if you approach them politely. This kind of access is more valuable than studying a multinational brand where you’ll end up relying only on internet data.
Use Surveys in a Smart Way
If you’re creating a survey, design questions that connect to actual theories. For example, if your topic relates to price elasticity, ask questions that reveal consumer sensitivity to price changes rather than general questions like “Do you like this product?” IB examiners check whether the survey results can be analysed using economic concepts. A sample size of 20-50 is usually workable but the questions need to connect directly to your hypothesis. Good IB Extended Essay Support in the UAE often focuses heavily on this step because most errors happen during survey design.
Interviewing Managers or Owners
Interviews are one of the most reliable sources for both Economics and BM EEs. A short conversation where a manager explains their pricing, staffing or marketing challenges often gives you more useful insight than 100 random survey responses. Many students don’t realise they are allowed to ask for percentage-based data instead of exact financial numbers.
Businesses are usually more comfortable sharing ranges or trends and IB accepts this as long as you explain it clearly.
Observations and Field Data
Sometimes the simplest methods work best. Students have counted customer footfall at different hours, tracked stock levels over a week or observed service time patterns. These observations can be linked back to operations, demand, cost structures or marketing effectiveness. This kind of data is original and usually impresses examiners because it shows effort and direct engagement with the business.
Common Mistakes That Lead to EE Failure or Marks Deduction
- Surveying only friends – If your respondents have no link to the business, the data is unusable.
- Asking questions unrelated to theory
If your EE uses PED or cost analysis but your questions don’t collect relevant data, the examiner marks your methodology as weak. - Collecting data you can’t interpret
Students often gather financial figures or operational data they don’t understand. - Choosing a multinational chain
Big brands in the UAE have strict policies and rarely respond. This causes weeks of delay. - Overlong surveys
More than 20-25 questions result in rushed answers and low reliability. - Using unverifiable data
Any untraceable or “adjusted” number is considered misconduct.
How Choosing the Right Guidance Changes Everything
A surprising number of IB students realise this often too late that collecting data is only half of the work. Most struggle because they aren’t sure which theory fits their findings, how to interpret
graphs or how to justify their sampling in a way the IB expects. Many also depend too heavily on secondary sources when the examiner is looking for real insight. This is where guided supervision makes a difference. When students work with someone who understands how research actually functions in UAE businesses, they avoid IB-incompatible data, choose realistic companies, design better survey questions and correct methodological errors before they turn into lost marks.
At NowClasses, we see this problem every day and that’s why our approach goes beyond simple tutoring. Our mentors have hands-on experience with IB Economics and Business Management primary research and we understand the unique business restrictions and approval challenges in the UAE. We help students develop research questions that are actually feasible, guide them on getting approvals and teach them how to interpret and present their findings confidently. Beyond the IB Extended Essay Support in the UAE, our team supports students across the full IB curriculum as well as IGCSE, AS/A Levels, and other international boards. Families trust us because we keep the process practical, realistic and aligned with what examiners truly want.
FAQs
- Can I use data from a large international brand for my EE?
You can but most chains don’t share internal information, which often makes the EE weak. Local businesses are usually easier to access. - How many survey responses do IB examiners consider valid?
There is no fixed rule but 20-50 responses are generally workable if your questions directly support the research question. - Is it okay to use percentage-based financial data instead of exact numbers?
Yes. Many businesses prefer sharing trends or percentages and IB accepts this as long as the student explains the source clearly.

